During the session, participants will:

• Learn the fundamentals of branding, marketing, sales, and fundraising
• Take a practical approach to marketing and communications and learn about:
  -delivering key messages
  -targeting key audiences
  -identifying key channels
  -checking assumptions – research and testing, including social listening and search listening
  -social and network marketing, including storytelling and its relationship to other forms of engagement such as crowdfunding

Trainer
Robert Foster delivers training on behalf of the award-winning social enterprise Red Ochre. Established in 2002 to help the not for profit to be more successful and sustainable, Red Ochre has supported thousands of organisations in over 25 countries through workshops, facilitation, tool development, mentoring and consultancy.